ABOUT /
CONNECT/ HOMEIT STARTED WITH HI
CLIENT / HYPER ISLAND
2024
___________________________________________________________________________________________________________________________________________________________________________
BACKGROUND



CHALLENGE





APPROACH






RESULT
In moments of new beginnings, “hi” is often the first word spoken and a symbol of a new start. Hi also happens to be the acronym of Hyper Island. In 2024, the school asked us to pitch a digital campaign aimed to raise brand awareness. It resulted in the first-ever globally adopted brand campaign Hyper Island has taken on from a student project.

The creative school Hyper Island has been successful in producing informative content to promote their trademarked educational approach. Though, nothing to little we found were truly emotion-driven or potent to carry the brand’s identity over time. In contrast of making people understand what the school is about, we needed to make them feel it. The challenge? Zero budget, a tight deadline and lofty ambitions to harness the full power of emotional storytelling.

The concept copy plays with semantics and uses imperfect tense as a vehicle for storytelling. A hero film conveys the catalytic potential of studying at the school in a short story format. Pairing it with organic, documentary-style video portraits is a calculated tactic to strengthen the credibility of the campaign message.

The process encompassed all steps of a film production, from concept development, scriptwriting to location scouting, casting, shooting, and full-scale post-production.  

The campaign was chosen as the recruitment and global brand campaign for 2025. It has been launched as a paid ads on Meta and TikTok in Sweden, Norway, Denmark, Iceland, Finland, Germany, Netherlands, Switzerland, Brazil, US, Mexico and Canada. Campaign assets are also used in email marketing and on LinkedIn, Youtube, as well as the website.  Over the course of three and a half months, the campaign reached nearly four million people driving more than seven million impressions, and close to equal as many total views. With over 12,000 link clicks, the campaign achieved an CTR of 6.32% in its best-performing placements.

It is to date the first student-produced project the school has ever adopted on such a scale in its nearly 30-year history.





            



Team: Hanna Lindqvist, Nicole Herslund, Pontus Kandelin, Sara Dee Lysén, Teodor von Arndt
Talent: Valentina Guglielmo
                                                                                                                                                                                                                         

___________________________________________________________________________________________________________________________________________________________________________

EXPLORE
     PREVIOUS
     CASE

___________________________________________________________________________________________________________________________________________________________________________
ABOUT | CONNECT | HANNA.LQV@GMAIL.COM