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BACKGROUND


CHALLENGE








APPROACH




RESULTFor over a decade, Infobric Group has held the market leading position in Nordic construction tech. The company is one of Sweden’s top ten SaaS-providers. In construction circles, their name is well known.  Yet, their story isn’t.

Traditionally, business in the construction tech industry has built on reputation and personal relationships. But the pandemic disrupted those norms, opening the door for content marketing to drive business impact. Recognising this shift, we spent three months developing a strategy to elevate Infobric Groups’s social media presence. It didn’t took us more than a week to conclude that all contech brands in the Nordics looks the same. More critically, we found during our research that the industry was battling perception issues. Through research, we uncovered that customers viewed the construction technology sector as outdated and a bit hesitant. Smart, but boring. As a consequence, customers saw contech companies as support players, not industry transformers.

Infobric Group has greater ambitions than playing a supporting role. The company is on a mission to redefine construction site operations by targeting zero emissions, zero fraud, and zero accidents. Our strategy focused on communicating this narrative. At the heart of it, we placed their brand mission. As one of our key insights stated: being on a mission demands the undertaking of a journey.  

To bring this insight to life, we developed a creative concept tailored for bold differentiation. By reframing familiar scoring metaphors, where high numbers are typically a win, the concept highlights Infobric’s mission-driven journey.