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For over a decade, Infobric Group has been the market leader in the Nordics, and is ranked among Sweden’s top ten SaaS providers. In construction circles, their name is well known. Their story? Barely so.

Traditionally, the construction sector has thrived on reputation and personal relationships. But the pandemic disrupted those norms, opening the door for content marketing to drive business impact. Recognising this shift, we spent four months developing a strategic approach to elevate Infobric Groups’s social media presence. It didn’t took us more than a day to conclude that all contech brands in the Nordics looked the same. More critically, we found that the industry was battling perception issues. Through research, we uncovered that customers viewed the construction technology sector as outdated and hesitant.  As a consequence, customers defined contech companies as support players, not industry transformers.

Infobric Group has greater ambitions than being merely a support player. The company is on a mission to redefine construction site operations by targeting zero emissions, zero fraud, and zero accidents. Our strategy focused on communicating this narrative.  At the heart of it, we placed their brand mission. Because, as one of our key insights stated: being on a mission demands the undertaking of a journey.  

To bring this insight to life, we developed a creative concept tailored for bold differentiation. By reframing familiar scoring metaphors, where high numbers are typically a win, the concept highlights Infobric’s mission-driven journey.